Effective April 1, 2026
Privacy Policy
Your privacy matters. Here’s how GroundWork handles your information.
1. Information We Collect
We collect information to provide and improve the GroundWork Service:
Account Information
When you create an account, we collect your email address, name, and password (stored securely as a hash). If you sign up via Google OAuth, we receive basic profile data from Google.
Business Information
During onboarding, we collect details about your business including business name, service type, location, phone number, and website preferences.
Usage Data
We automatically collect information about how you interact with the Service, including pages visited, features used, browser type, IP address, and device information.
Payment Information
Payment processing is handled by Stripe. We do not store your full card details on our servers. Stripe may collect and process payment information according to their own privacy policy.
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain the Service.
- Create and manage your account and business website.
- Process payments and manage subscriptions.
- Send transactional emails (account confirmation, receipts, security alerts).
- Send product updates and marketing communications (you may opt out at any time).
- Analyze usage patterns to improve and develop new features.
- Detect, investigate, and prevent fraudulent or illegal activity.
- Comply with legal obligations.
3. Sharing Your Information
We do not sell your personal information. We may share information with:
- Service Providers: Trusted third-party vendors who help us operate the Service (e.g., hosting, analytics, email delivery, payment processing). They are bound by confidentiality obligations.
- Legal Requirements: When required by law, court order, or governmental authority.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your information becomes subject to a different privacy policy.
- With Your Consent: For any other purpose with your explicit consent.
4. Cookies and Tracking
We use cookies and similar tracking technologies to operate and improve the Service. These include:
- Essential Cookies: Required for authentication and core Service functionality. Cannot be disabled.
- Analytics Cookies: Help us understand how users interact with the Service. We use privacy-respecting analytics tools.
- Preference Cookies: Remember your settings and preferences.
You can control cookies through your browser settings. Disabling certain cookies may affect your ability to use parts of the Service.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide the Service. When you close your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it for legal or regulatory purposes.
6. Data Security
We implement industry-standard security measures to protect your information, including encryption in transit (TLS) and at rest, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Your Rights and Choices
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate information.
- Deletion: Request that we delete your personal information, subject to legal retention requirements.
- Portability: Request your data in a portable format.
- Opt-out: Unsubscribe from marketing emails at any time via the unsubscribe link in any email.
To exercise these rights, contact us at privacy@groundworklocal.com. We will respond within 30 days.
8. Children’s Privacy
The Service is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it promptly. If you believe a child has provided us with personal information, please contact us.
9. Third-Party Services
The Service may integrate with or link to third-party services such as Google, Stripe, and others. This Privacy Policy does not apply to those services. We encourage you to review their privacy policies before providing your information.
10. International Transfers
Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws, including through the use of standard contractual clauses where required.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by email or by posting a notice on the Service at least 14 days before the changes take effect. Your continued use of the Service after changes take effect constitutes acceptance of the updated policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us at privacy@groundworklocal.com.